The top of the first Google search results page is a highly valuable area in the virtual real estate. Apart from the search results, advertisements occupy the prime space. For your business, you can associate keywords and keyword phrases. When a user searches for keywords that relate to your Ad, Google ranks your Ad along with several other Ads that match and display them. This creates more visibility for your Ad and in turn, generates leads for your business. The Ad, when clicked, takes the user to the landing page that is linked with the Ad. You can make the visitor visit your store, install your app (if any), perform some action on your website, or even call your business.