A video is worth 1.8 million words – says the McQuivey Forrester study. All of us have heard that a picture is worth a thousand words. According to statistics, there is a growing number of users, especially users on mobile devices, who watch videos. Wouldn’t video ads be a splendid idea for your business?
Easy to share – These days, it is easy to share a video than text. People tend to watch more than reading. When they come across interesting and useful ad videos, they share it amongst others. Social media has made it easier to share videos than ever.
Impactful stories – Videos appeal to the visual and aural senses. Powerful, crisp and strong scripts conveying information gets the point across more easily than most other mediums. Video ads are the perfect candidate for product demos, how-to guides and more.
Brownie points with the search engines – Video ads can push rankings up for your website, as they can be shared on different social media, linking to your website, thus attracting more of your target audience.
Humorous or Jargon filled – Humor when used right can click with the audience. It helps to keep the viewer engaged in the ad. One can convey the intended message wittily too. To show your technical expertise, it is good to use technical terms. But, one should keep in mind that it does not overwhelm the audience. An ideal mix should do the job.
On your social media accounts – Your Facebook Page, Instagram account, LinkedIn profile, Twitter account, and other avenues should definitely host your video ad. Hot visiting areas like this should be made use of to attract customers.
Pre-roll videos – A boon for video ads, the pre-roll videos drive home the message. These are played before the user chose video plays or content is displayed. It comes with an option for the user to skip to the chosen content after a few seconds. The user has been exposed to your product or business before they choose to skip. Some of the popular platforms where these kinds of ads can be run are Youtube, Facebook, Twitter among others.